So Apple are making obscene profits. How about this for a radical approach?
Charge less for what you make and PAY YOUR WORKERS MORE.
In terms of the ongoing PC v MAC 'debate' and thinking about the people who headed the biggest corporations in computing history, contrary to some kind of nonsensical hero worship and notions about who is the coolest, I'm a great fan of Bill Gates and what he's trying to do, whereas Steve Jobs was in fact Darth Vader. Because this is how he made Apple profitable, by screwing the rest of the world. I just wish I could use something else that suited me as well, but then I guess thats what this is all about.
But even so, they don't have to look so f*****g pleased with themselves!!