Sigma f/1.8 zoom

I did a real doubletake on this, checking that it wasn't April Fools day. But its real. Its big its heavy, its the worlds first superfast fixed aperture zoom for APS-C sensor cameras. 27-52.5mm equivalent. Wedding photographers will be trampling each other in the rush to get this and if I was still shooting weddings and events I'd have my name down for one of these before the day was out.

Sigma have suddenly appeared at the forefront of DSLR lens development with the 35mm f/1.4, the other Art lenses, and now this. Its good to see them exploring this niche and following on from their excellent mirrorless lenses and the DP Merrills it seems the changes in who runs the company are having beneficial effects. Good to see.