Samsung latest

Somewhere in Korea.

Camera Designer: "I've brought you the new NX 1100

Marketing Executive: "Is that the new phone? Whats that thing on the front? That will have to go"

Camera Designer: "No its not a phone, its a digital camera"

Marketing Executive: "Do we make those?"

Camera Designer: "Yes we've been making them for years"

Marketing Executive: "Really. Does anyone buy them?"

Camera Designer: "Well actually no. And I was meaning to have a word with you about that"

Marketing Executive: "Why"

Camera Designer: "Well all our competitors are making these really nice retro looking cameras with viewfinders and dials, and lots of photographers seem to like them.

Marketing Executive: "So whats your point?"

Camera Designer: "Well I thought we could make something like that. We've got some mock-ups down in the lab that we think look good. I've brought some pictures to show you?"

Marketing Executive: "But these look like my Grandads camera. Who on earth would want to buy one of these?"

Camera Designer: "Well they do seem to be popular. Olympus and Fuji have models like this that sell very well.

Marketing Executive: "No you're making that up. What we need is a camera that has wi-fi, bluetooth, instant access to the cloud and social networking sites. Tell you what, can you put a phone inside it as well? That would be very popular with our camera buying demographic. Plus how about some bright colours, black is just so...... colourless."

Camera Designer: "But we don't have a camera buying demographic, our cameras just don't get any attention and nobody buys them."

Marketing Executive: "No, I've got the projections right here. Our camera buying demographic is 19-22 year old female professionals who live in Seoul."

Camera Designer: "But thats a very small market. How can we make a profit on that?"

Marketing Executive: "Well we could make less of them."

N.B. to see more on the cameras and lenses featured in this post click on the relevant labels (tags and keywords) below. All original material on this blog is © Soundimageplus Join the Soundimageplus Blog Readers Group at Google+

For comment and discussion - join me over at Google+