Canon not selling as many EOS-M's as they hoped

In an interview with someone from Canon on Dpreview there is the following.

'....he concedes that the EOS M hasn't yet been fully able to exploit this market. 'Looking at worldwide results we've seen users are limited to certain regions - we're seeing very positive sales in Japan and South East Asia, looking beyond that we haven't established market share yet.'

Gee, I wonder what could possibly explain that? 

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