Panasonic 12-35mm f/2.8 announced

Taking the m4/3 system even further into serious system territory, Panasonic today announced their 24-70mm f/2.8 equivalent "pro" workhorse zoom. Fixed aperture throughout the zoom range, weathersealed, image stabilised etc. 

Jus look at this picture of the lens fitted to a GF1 from the ephotozine review.

This lens, after the Olympus OM-5 E-M5, signals a real intent on the part of both m4/3 manufacturers to provide a camera / lens system that functions at ALL levels of photographic involvement. You don't develop and release a pro-spec lens (At a pro-spec lens price - £999) unless you are intent on providing a complete system capable of being used for virtually anything. Its weather-sealed, thus telling us that the GH3 (or whatever its called) is going to be the same. 

Whether its by design or not, Olympus and Panasonic are now developing independent lens lines that don't just duplicate each other. When the 35-100mm f/2.8 lens arrives later in the year, the m4/3 lens line-up will put some DSLR maufacturers to shame. It will certainly distance them from other CSC manufacturers. 

I will most certainly be getting one, and it further confirms my intention to go with m4/3 as my main system, for all my photographic work. I see no reason why the sensor for a future GH3(?) would not equal the performance of the OM-D. Add in the video capability that camera will almost certainly have and you have the fulfillment of what m4/3 promised us when the G1 was released just a few short years ago.

As with the OM-D, this is going to get a lot of photographers thinking, and those who are more interested in functionality, handling and performance rather than "mines bigger than yours" will be getting very interested. The revolution hasn't just started, its already happening. 

N.B. to see more on the cameras and lenses featured in this post click on the relevant labels (tags and keywords) below.
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